Before you start working on creating your client’s banners, you’ll need to understand who they are targeting and what they wish to achieve with their banners. Objectives can include the following: generating brand awareness; product awareness; increasing website traffic; generating leads; making a sale; signing up to an event.
The audience the client wants to target is just as important as their objective. If you can understand their audience, you’ll be able to create ads that resonate with them. Below are two adverts from IT companies that are in the same market but target a different customer base.
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